Chewy is an American online retailer of pet food and other pet-related products based in Plantation, Florida. Through thorough research, planning/objective-setting, conceptualization, audience testing, and form-making, I successfully rebranded their visual mark while retaining their original concept.

The redesigned logo connects Chewy’s values and visual identity. A playful box with wheels symbolizes fast delivery, while the dog bone, ball, and fish toy highlight caring for pets. The friendly design reflects Chewy’s promise of comfort, joy, and quality. The wordmark, using the Manteiga typeface, reinforces the brand’s fun, playful, and speedy nature.